Editor, International Adviser
Kirsten joined International Adviser as a reporter in October 2015 and became editor in June 2018. During that time, she has chaired events in Asia, the Middle East, Europe and South Africa.
Kirsten has overhauled the way in which news is sent to IA’s readership and improved the content on the publication’s revamped website.
She also spearheaded International Adviser’s transition to a subscription model, which is a key reflection of the changing nature of advertising-led revenue models in the publishing sector and the ways in which international financial services firms reach out to clients.
Entry tip: Passion and knowledge – those are two key elements for me. Firms that can evidence in their submissions they truly understand the requirement of their clients, as well as the relevant regulations, and put in place a financial strategy that will assist them in reaching their goals.